UEFA Euro 2008 broadcasting rights

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This is the article listing about the broadcasting rights for UEFA Euro 2008. Previously UEFA had sold the rights to the tournament through the European Broadcasting Union (EBU), but for 2008 they worked through the sales agency Sportfive, with which UEFA expected it can increase by more than 600 million the revenue that it can generate.

Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted. In the end, UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France, and Italy. The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.

UEFA and free-to-air television

UEFA kept a policy that each country should be able to watch their own team on free-to-air television. However, UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the United Kingdom and Belgium were pay television unable to bid for any of the live broadcasting rights. UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.

Broadcasters

UEFA

Territory Rights holder Ref
Albania
Armenia Armenia 1
Austria ORF
Azerbaijan Lider TV
Belarus ONT
Belgium
Bosnia and Herzegovina BHRT
Bulgaria Diema
Croatia HRT
Cyprus
Czech Republic Prima TV
Denmark
Estonia ERR
Europe Eurosport
Finland
France
Georgia Rustavi 2
Germany
Greece
Hungary
Iceland RÚV
Ireland RTÉ
Israel Charlton
Italy RAI
Kazakhstan Khabar
Kosovo RTK
Latvia
  • LTV
  • Pervy Baltiysky Kanal Latvia
Lithuania LRT
Macedonia Alsat-M
Republic of Moldova Prime
Montenegro TV In
Netherlands NOS
Norway
Poland Polsat
Portugal
Romania TVR
Russia
Serbia RTS
Slovakia STV
Slovenia TV3
Slovenia TV3
Spain
Sweden
Switzerland SRG SSR
Turkey
Ukraine
  • NTU
  • Poverkhnost
United Kingdom

Rest of the world

Territory Rights holder Ref
Australia
Brazil
Canada
Chile Canal 13
China
Fiji Fiji Television
Hong Kong now TV
Indonesia
Japan
Latin America
Macau TDM
Malaysia
Mongolia C1 Television
Myanmar MRTV
Middle East Al Jazeera
New Zealand
North Africa Al Jazeera
North America
Philippines Solar Entertainment Corporation
Singapore StarHub
South Africa
South Asia ESPN Star Sports
South Korea
Sub-Saharan Africa
Thailand
Venezuela Meridiano Televisión
Vietnam VTV, HTV

References

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