Paris Baguette

In today's world, Paris Baguette has become a topic of constant interest and debate. Since its emergence, Paris Baguette has captured the attention of people from different fields, generating conflicting opinions and passionate discussions. It doesn't matter if it is a scientific discovery, a public figure or a historical event, Paris Baguette has managed to transcend borders and attract the attention of society in general. In this article, we will explore in depth the impact and relevance of Paris Baguette in our world today, analyzing its importance in various contexts and its influence on different aspects of everyday life.

Paris Baguette
Company typeSubsidiary
IndustryFood
HeadquartersSeoul, South Korea
Key people
Cho Sang-ho (CEO)
ProductsBaguette, croissant, cake in bread, confectionery
Revenue1.51 billion USD (2013)
ParentSPC Group
Websitewww.paris.co.kr

Paris Baguette (French pronunciation: [paʁi baɡɛt]; Korean: 파리바게뜨; RR: Paribagetteu) or Paris Croissant (Korean: 파리크라상; RR: Parikeurasang), is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.

Founded in 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in South Korea in 2004, branching out to local subsidiaries in Vietnam, Indonesia, Singapore, etc.

Franchises

Paris Baguette

In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of December 2024, the chain had over 3,700 retail stores in South Korea, over 200 stores in the United States, and more than 10 stores in Canada.[1] Paris Baguette also launched retail stores in France, United Kingdom, China, Malaysia, Vietnam, Indonesia, and so on.[2]

The U.S. Paris Baguette franchises have concentrated on selling cakes, pastries, and bread, instead of evolving into more general eateries as some other bakery cafés have done.[1][3]

Caffè Pascucci

Caffè Pascucci is an Italian espresso café franchise.[4]

A picture of the inside of the Paris Baguette Café in Vietnam, 2015

Other

Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L'atelier (café restaurant). It also handles the Korean branch of Jamba Juice (smoothie).[4]

Labor practices

In 2022 a boycott of Paris Baguette took off after a worker at a Pyeongtaek factory was fatally crushed by a sauce mixing machine. Shortly before the incident another worker at the factory had sustained an injury to their hand from a production machine but was not sent to the hospital since they were not a full-time worker. Various South Korean trade unions have condemned the company due to a history of safety issues and union busting.[5][6][7]

See also

References

  1. ^ a b Stern, Gary (May 5, 2022). "Paris Baguette, Owned By The Korean-Based SPC Group, Expanding Rapidly In The U.S." Forbes. Retrieved 28 September 2022.
  2. ^ Lee, Hyojeong (2015-09-09). "빵의 본고장 파리서 "트레 봉, 파리바게뜨"".
  3. ^ Fantozzi, Joanna (February 9, 2022). "How Paris Baguette is winning in the bakery-café category". Nation's Restaurant News. Retrieved 2024-12-25.
  4. ^ a b "Paris Croissant < Food < Subsidiaries < About Us". spc.co.kr. Archived from the original on 2018-01-03. Retrieved 2017-11-28.
  5. ^ "Protests, boycott against Paris Baguette, SPC spread following factory worker's death". The Korea Times. 2022-10-20. Retrieved 2022-10-24.
  6. ^ Montgomery, Hanako (24 October 2022). "Paris Baguette Is Being Boycotted After a Factory Worker Was Found Crushed in a Machine". vice.com. Retrieved 2022-10-24.
  7. ^ "Former Manager at Paris Baguette Blows the Whistle, "Company Paid 50,000 Won for Every Member We Persuaded to Leave the Union"". Kyunghyang Shinmun (in Korean). Retrieved 2022-10-24.
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