This article will address Google Pigeon, a topic of great relevance today that has generated a wide debate in different areas. Google Pigeon is a complex topic that has attracted the attention of experts, scholars and even the general public, due to its impact on society. Along these lines, Google Pigeon will be analyzed in detail, exploring its different facets, its evolution over time and the implications it has on people's lives. In addition, different points of view regarding Google Pigeon will be reviewed, in order to offer a comprehensive view of this topic and encourage an enriching debate.
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Google Pigeon is the code name[1] given to one of Google's local search algorithm updates. This update was released on July 24, 2014.[2] It is aimed to increase the ranking of local listings in a search.
The changes will also affect the search results shown in Google Maps along with the regular Google search results. As of the initial release date, it was released in US English and was intended to shortly be released in other languages and locations. This update provides the results based on the user location and the listing available in the local directory.
The purpose of Pigeon is to provide preference to local search results. On the day of release, it received mixed responses from webmasters. Some complained about the ranking being decreased whereas others reported improvement in the search rankings.[3] As per the webmasters' understanding, this update has location and distance as key parts of the search strategy. The local directory listings are getting preferences in web results.
To improve the quality of local searches and provide more relevant results to the user, Google relies on factors such as location and distance. This update alters the local listings in the search results; along with this, the local directory sites are given preference.
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