This article will address the topic of ShopStyle, which has become very relevant today. Since its inception, ShopStyle has captured the attention of experts and the general public, generating debates and reflections around its importance and impact in various areas. Over the years, ShopStyle has been evolving and adapting to changes in society, becoming a topic of permanent interest. In this sense, it is relevant to analyze in depth the different aspects that involve ShopStyle, from its historical origin to its influence today, in order to understand its impact and reach in society.
ShopStyle is a digital shopping platform owned by Ebates.[1] Launched in 2007 as a Web search engine for fashion, it was thereafter transformed into a fashion marketplace and inspiration engine.[2] ShopStyle lists over 14 million products across apparel, accessories, beauty, home furnishings and kids' items. It drives $1 billion in gross sales to its global network of 1,400 retailers.[3] ShopStyle is also the commerce engine behind Collective Voice, a creator marketing company with over 14,000 bloggers, vloggers and social media users,[4] who use ShopStyle’s platform to earn money from the sales they drive to retailers.
ShopStyle was thought-up by San Francisco-based UK expat Andy Moss[5] in 2006 while he was running local e-commerce website Cairo[citation needed] and noticed that shoes were among the most popular items searched for there.[6][7] The technology behind ShopStyle was created by a group of engineers Moss had met while working at Ariba (now SAP Ariba), including Trey Matteson,[8] Garrick Toubassi[9] and Mike Lenz.[10] The US website launched in February 2007 with a focus on aesthetics and user experience in an attempt to recreate a magazine-like experience digitally. It was variously described as an online equivalent of a shopping mall or a shoppable digital magazine.[7]
In September 2007 PopSugar Inc. (then Sugar Publishing) purchased ShopStyle for an undisclosed sum.[11][12] After the acquisition, ShopStyle focused its efforts on broadening out the product count, retailer expansion and becoming a search engine for fashion[13] By the end of 2015 ShopStyle’s global sites generated five million searches per week and listed 12 million products from 1,400 retailers.[14]
In 2017, ShopStyle was bought by Ebates, known now as Rakuten Rewards. [15]