In this article, we will explore the impact of Ronald Bussink on various aspects of contemporary society. From its influence on popular culture to its relevance in academia, Ronald Bussink has generated extensive debate and controversy that deserves to be analyzed in detail. Throughout these pages, we will analyze the different perspectives that exist around Ronald Bussink and how it has shaped the current landscape. Likewise, we will examine its historical role and its projection into the future, in order to understand its true scope and meaning in our daily lives.
Ronald A. Bussink[1] has been a leading designer of giant Ferris wheels and similar structures for over 25 years.[2] Bussink entered the amusement industry market in 1985[3] and designed, manufactured, and delivered more than 60 giant observation wheels between 1990 and 2005.[4]
The Bussink company was previously known as Nauta Bussink prior to moving its offices from the Netherlands to Appenzell Innerrhoden, Switzerland.[5][6] It was then known as Ronald Bussink Professional Rides, a registered trademark of Ronald Bussink Aktiengesellschaft,[4] which was subsequently renamed Professional Rides Aktiengesellschaft, RoBu Privat Equity AG and then RoBu AG.[7]
In 2008, following the sale of Bussink's Wheels of Excellence range to Vekoma, Bussink created a new company, Bussink Landmarks, to concentrate on the supply of observation wheels of 100 metres (328 ft) and greater in height.[8]
The Wheels of Excellence range included the following models:
In 2008, the Wheels of Excellence range of giant wheels was acquired by Vekoma Rides Manufacturing. Vekoma created a new division, Dutch Wheels BV, to market giant wheels as stand alone attractions.[8] As of 2012, Wheels of Excellence variants listed by Dutch Wheels BV were the R40, R50, and R60 models.[12]
Following the sale of the Wheels of Excellence range, Bussink founded a new company, Bussink Landmarks, to concentrate on the supply of giant observation wheels of 100 metres (328 ft) and greater in height.[8]
Bussink also founded,[13] and is CEO of,[1] Bussink Design. He designed the R80XL,[1] which is manufactured and sold under licence from Bussink Design GmbH by Maurer German Wheels[14] and Chance American Wheels.[15] The R80XL is available in fixed (SV) and transportable (SP) versions,[16] both approximately 78 metres (256 ft) tall.[17][18] The R80XL SP is the world's tallest transportable observation wheel.[1][16]