In today's world, Rivera Amplifiers is a relevant topic that impacts people of all ages, genders, and backgrounds. The importance of addressing this issue lies in its influence on different aspects of daily life, from physical and emotional health to social and economic development. Throughout history, Rivera Amplifiers has been the subject of extensive research and debate, giving rise to a wide range of perspectives and approaches on how to approach it. In this article, we will explore different aspects of Rivera Amplifiers, from its origins to its implications today, in order to provide a comprehensive and up-to-date view on this topic.
| Company type | Private |
|---|---|
| Industry | Amplification |
| Founded | Los Angeles, California, United States (1976) |
| Founder | Paul Rivera |
| Headquarters | , United States |
Key people | Paul Rivera |
| Products | Amplifiers |
| Website | www |
Rivera Amplifiers is an American manufacturer of guitar amplifiers. It was founded by Paul Rivera as a research and development firm in August 1976 in Southern California.[1]
Before moving into manufacturing amplifiers under his own name, Paul Rivera ran his own amplifier repair and modification shop, and then worked for Fender Amplifiers.[2] There he acted as Marketing Director, specifying a whole range of amplifiers and designing some himself. These were the last range to be made by Fender before its owners, CBS, sold the company[3] to its then management, and the last to be mass-produced by Fender with 'traditional' (non-PCB) methods. Rivera, like other amplifier builders such as Soldano, began building Fender-based amplifiers to try to capture a piece of the market for hot-rodded multi-channel amplifiers dominated by Mesa Boogie.[4]