Orange Leaf Frozen Yogurt

This article will address the topic of Orange Leaf Frozen Yogurt, which has gained great relevance in recent years. Since its origins, Orange Leaf Frozen Yogurt has sparked countless opinions and debates that have polarized society. This is why it is of utmost importance to analyze this phenomenon in depth and objectively, to understand its implications in various areas, from the social to the economic. Likewise, the impact of Orange Leaf Frozen Yogurt in different cultural contexts will be explored, as well as the possible future perspectives that could arise from its evolution. Through reflection and critical analysis, we will seek to shed light on the various facets of Orange Leaf Frozen Yogurt, in order to foster a constructive and enriching debate on this topic.

Orange Leaf Frozen Yogurt
Company typePrivate
IndustryFranchised chain restaurant
Founded2008 (2008)
Headquarters
Oklahoma City, Oklahoma
,
United States
Area served
Key people
Kendall Ware (President and COO)
ProductsFrozen yogurt
OwnerMike Liddell
Websiteorangeleafyogurt.com

Orange Leaf Frozen Yogurt (or simply Orange Leaf) is an Oklahoma City-based chain of self-serve frozen yogurt franchises founded in 2008. It has spread to over 300 locations in the United States and has also expanded internationally.

History

Previously known as Orange Tree Frozen Yogurt,[1] it was founded in 2008.[2] Mike Liddell and Reese Travis noticed a franchise was doing good business in Edmond, Oklahoma. They purchased a franchise in 2009,[1] and Liddell purchased the company in 2010.[3] Liddell then moved the company from California to Oklahoma, hired Travis as CEO, and changed the name to Orange Leaf.[1]

In April 2011, it had 63 stores open in the United States,[2] and it expanded to 111 locations in September 2011.[1] As of October 2013, it had over 300 locations (by 2017 that number had reduced to less than 210 locations), and it planned an IPO in 2015.[4]

Frostee Rucker and John Calipari have invested in franchises.[5]

In 2014, an Indiana-based franchisee had filed a suit in federal court in Indianapolis that "Orange Leaf misled him and made false statements about store revenue to coerce him into opening shops outside of Indiana—in Illinois, Florida, and Tennessee."[6][7] Orange Tree had filled a counter suit claiming breach of contract. In January 2018, Orange Leaf named Kendall Ware the President and COO.[8]

International locations

Orange Leaf opened its first international franchise, located in Australia, in 2011 in Melbourne.[9][10] By the end of 2013, there were three locations in the state of Victoria plus one at Bondi Beach, in Sydney.[11] As of September 2015, there are four locations in the states of Victoria and one location in New South Wales.[12]

In 2014, CNBC reported that it has expanded into Asian markets, including China.[13] Although it was announced in May 2014 that two stores were going to open soon in the Chinese city of Shanghai,[14] no stores have open on the Asian continent as of September 2015.[15]

Stores

The stores are self-serve. They offer sugar-free, gluten-free, non-dairy, and vegan alternatives.[16] The Oklahoman described the stores as "living rooms that happen to have yogurt dispensers".[1]

See also

References

  1. ^ a b c d e Cathey, Dave (September 7, 2011). "Orange Leaf is serving cool treats at more than 100 locations". The Oklahoman. Retrieved August 4, 2014.
  2. ^ a b Biles, Jan (April 11, 2011). "Orange Leaf Frozen Yogurt to open in Topeka". The Topeka Capital-Journal. Retrieved August 4, 2014.
  3. ^ Burkes, Paula (July 24, 2011). "Ex-OU football player finds his niche in frozen yogurt". The Oklahoman. Retrieved August 4, 2014.
  4. ^ Picker, Leslie (October 11, 2013). "Orange Leaf Seeking Acquisitions Ahead of Frozen-Yogurt IPO". Business Week. Archived from the original on January 16, 2014. Retrieved August 2, 2014.
  5. ^ Port, David (March 19, 2012). "Sports Figures Invest in a Sweet Setup". NBC News. Archived from the original on August 8, 2014. Retrieved August 2, 2014.
  6. ^ Gable, Paul (April 25, 2015). "Is lawsuit reason why Shelbyville's Orange Leaf is not reopening?". Shelbyville News. Retrieved September 5, 2015.[permanent dead link‍]
  7. ^ Olson, Scott (November 22, 2014). "Orange Leaf franchisee seeks $33M in suit". Indianapolis Business Journal. Retrieved September 5, 2015.
  8. ^ "Orange Leaf Frozen Yogurt promotes Kendall Ware to president and COO". Nation's Restaurant News. February 23, 2018. Retrieved June 13, 2018.
  9. ^ Ruggless, Ron (December 10, 2011). "Orange Leaf Frozen Yogurt expands into Australia". Nation's Restaurant News. Retrieved August 4, 2014.
  10. ^ "Oklahoma City-based frozen yogurt franchise adds stores in U.S., Australia". The Oklahoman. May 28, 2011. Retrieved August 8, 2014.
  11. ^ "Orange Leaf Frozen Yogurt Expands Presence in Australia". Reuters. December 4, 2013. Archived from the original on September 13, 2014. Retrieved September 5, 2015.
  12. ^ "Find the Nearest Frozen Yogurt Store". Orange Leaf Australia. Archived from the original on March 4, 2016. Retrieved September 5, 2015.
  13. ^ "Orange Leaf Frozen Yogurt goes to Asia". CNBC. June 10, 2014. Retrieved August 2, 2014.
  14. ^ "Orange Leaf Frozen Yogurt Expands Into China". PR Newswire (Press release). May 28, 2014. Retrieved September 5, 2015.
  15. ^ "Find the Nearest Frozen Yogurt Store". Orange Leaf. Archived from the original on September 3, 2015. Retrieved September 5, 2015.
  16. ^ Alfs, Lizzy (April 9, 2014). "Orange Leaf brings 2 new frozen yogurt shops to Ann Arbor". mlive.com. Retrieved August 2, 2014.


Stub icon

This US-based restaurant or restaurant chain article is a stub. You can help Wikipedia by expanding it.