MTV (Portuguese TV channel)

In the world of MTV (Portuguese TV channel), there is a great diversity of approaches, ideas and opinions that can generate an extremely enriching exchange of knowledge. This is why it is crucial to delve deeper into the different aspects surrounding this topic, in order to understand its impact on today's society. From its origins to its future implications, MTV (Portuguese TV channel) has become a point of interest for academics, professionals and the general public. Through this article, we will seek to explore the various facets of MTV (Portuguese TV channel) and its relevance in the contemporary world, offering new perspectives and reflections that contribute to the enrichment of the debate around this transcendental topic.

MTV Portugal
Broadcast areaPortugal
Angola
Mozambique
HeadquartersMadrid, Spain
Programming
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerParamount Networks EMEAA
Sister channelsNickelodeon
Nick Jr.
MTV 80s
MTV 90s
MTV 00s
Club MTV
History
Launched4 July 2003
Links
Websitemtv.pt

MTV was a Portuguese pay television channel that was launched on 4 July 2003, replacing MTV Europe in Portugal. A high-definition simulcast feed of the channel launched on 17 June 2015.

In its initial stages MTV Portugal shared similar content to MTV Spain and MTV Italy, while also airing programming from MTV US and MTV Europe. There was a strong focus on music content but gradually the channel began to air reality shows similar to other MTV channels.[1] The channel was launched in Portugal with the support of private broadcaster SIC as it previously had a MTV branded block in the early 1990s. The channel is based at MTV Networks Europe in Madrid and supported by a local office is Lisbon.

In Spring 2011, MTV Portugal began to air new localised programming. The current MTV Portugal VJs are Diogo Dias – the first presenter of the channel, having hosted MTV Portugal since 2004 -, Luís Marvão and Patrícia Vieira. There are some Portuguese celebrities who also were MTV Portugal VJs: Filomena Cautela, Luísa Barbosa (in the second half of the 2000s) and Ana Sofia Martins (in the first half of the 2010s).

As of 2024, MTV Portugal’s schedule was merged into MTV Global’s. MTV Portugal branding still exists on social media platforms with localized content.

History

MTV Portugal was launched at midnight on 4 July 2003 with a special pre-recorded concert by Blind Zero, replacing MTV Europe.[2] The channel promised a "Portugalization" of its content, when, at launch, the channel had Portuguese staff, but no local programs were announced.[3]

At the beginning, the channel broadcast mainly music,[2] but gradually gave way to reality shows. Most of its programming consists of shows broadcast by MTV and MTV2 from the United States, but also shows from MTV UK (Geordie Shore, Just Tattoo of Us,...), MTV Spain (Gandía Shore,...) or MTV Brazil and MTV LATAM.

VJ casting

In 2012, MTV Portugal aired a new local television program which aims to look for new VJs across the country. It began its search by going across the country to ten different cities across six months and selects its top candidates to progress to the next stage.[4] During the VJ casting process it has visited Almada, Aveiro, Coimbra, Faro, Funchal, Guimarães, Lisbon, Montijo, Sintra, Viseu.[5]

Local programmes

  • MTV Amplifica (entertainment news update hosted by VJ Diogo)
  • MTV Breakfast Club (entertainment show hosted by VJ Patrícia and VJ Luís)
  • MTV News (available on MTV Portugal Instagram)
  • MTV Hits (nonstop video show)
  • MTV Insomnia (nonstop video show)

Programs

References

  1. ^ "MTV PORTUGAL SITEMAP". MTV Portugal (in Portuguese). 12 July 2012. Retrieved 12 July 2012.
  2. ^ a b "MTV Portugal arranca sexta-feira sem produção nacional". Público (in European Portuguese). 1 July 2003.
  3. ^ "MTV Portugal começou emissão às 00h00". Público (in European Portuguese). 4 July 2003.
  4. ^ "MTV VJ Casting 2012". MTV Portugal (in Portuguese). 12 July 2012. Retrieved 12 July 2012.
  5. ^ "DESCRIÇÃO" . MTV Portugal (in Portuguese). 12 July 2012. Retrieved 12 July 2012.


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