KAYQ

Today, KAYQ has become a fundamental issue in modern society, generating a great impact in different areas of our lives. Whether in the technological, social, political or economic sphere, KAYQ has managed to influence our decisions and the way we perceive the world around us. With the constant advancement of technology and globalization, KAYQ has become a reference point to understand the complexity of our interactions and how they affect our reality. In this article, we will explore the impact of KAYQ on today's society and how it has shaped the way we think and act in the world we inhabit.

KAYQ
Frequency97.1 MHz
BrandingThe Lake
Programming
FormatCountry
AffiliationsDial Global
Ownership
Owner
  • Sticks Media
  • (Sticks Media)
History
First air date
1980
Technical information[1]
Licensing authority
FCC
Facility ID69667
ClassA
ERP6,000 watts
HAAT73.0 meters
Transmitter coordinates
38°17′19″N 93°18′32″W / 38.28861°N 93.30889°W / 38.28861; -93.30889
Links
Public license information
Websitewww.971thelake.com

KAYQ (97.1 FM, "The Lake") is a radio station broadcasting a Country / Yacht Rock Hybrid format.[2] Licensed to Warsaw, Missouri, United States. The station was established in 1980 and owned by Valkyrie Broadcasting until February 2025, when Todd Nixon's Sticks Media bought the station for $135,000. [3][4] KAYQ was the third station to be obtained by Sticks Media.

On March 17th, 2025, Sticks Media fully relaunched 97.1 The Lake's presence in Missouri's Truman Lake region with a new website, dedicated social media pages, a new on-air schedule featuring Kenny Treece (Treecerman) in mornings and Todd Nixon in afternoons, and a musical shift from classic country to country variety with a "yacht" presence. The station's tagline is "Come on in, the music's fine!"

References

  1. ^ "Facility Technical Data for KAYQ". Licensing and Management System. Federal Communications Commission.
  2. ^ "Station Information Profile". Arbitron.
  3. ^ "KAYQ Facility Record". United States Federal Communications Commission, audio division.
  4. ^ https://radioinsight.com/headlines/294581/sticks-media-acquires-kayq/


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