IGTV

Nowadays, IGTV has become a topic of great relevance in today's society. Its impact covers various areas and has aroused great interest in public opinion, as well as in the academic and professional spheres. In this article, we will thoroughly explore IGTV and its influence on different aspects of our daily lives. From its origins to its evolution over time, including its impact on culture, economy and politics, we will analyze how IGTV has marked a before and after in our society. Additionally, we will examine the various perspectives and opinions that exist around IGTV, and how these have shaped our understanding and perception of this topic. Get ready to embark on a journey of discovery and introspection around IGTV!

IGTV
Developer(s)Instagram
Initial releaseJune 20, 2018 (2018-06-20)
Operating systemiOS, Android
Size140.3 MB (iOS), 30.05 MB (Android)
Available in30 languages[1]
List of languages
English, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Typeonline video sharing platform
LicenceFreeware
Websitebusiness.instagram.com/a/igtv Edit this on Wikidata

IGTV, short for Instagram TV, was a video application by Instagram for Android and iOS smartphones.[2] It allowed for longer videos compared to Instagram feeds. IGTV was available as a stand-alone app, though basic functionality was also available within the Instagram app and website.[3]

The service was launched and introduced by former Instagram CEO Kevin Systrom[4] in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons.[5]

Service

IGTV required users to log in with an Instagram account. Mobile devices allowed uploads of up to 15 minutes in length with a file size of up to 650 MB, while desktop web browsers allowed uploads of up to 60 minutes in length with a file size of up to 3.6 GB.[6] The app auto-played videos as soon as it was launched, which Kevin Systrom contrasted to video hosts where one must first locate a video.[7][8][9]

Instagram accounts with an IGTV channel received an IGTV tab on their profile page. Additionally, uploads on IGTV could be mirrored to a linked Facebook page[10] .

In May 2019, IGTV gained the ability to upload landscape videos.[11]

The standalone app was not widely adopted. In January 2020, it was reported that it only had around 7 million users.[12] In October 2021, Instagram began to merge IGTV's functionality into the main Instagram app, including its video upload and editing functionality, changing the IGTV tab on user profiles to simply "Video"—which included IGTV posts and existing in-feed videos and live streams (though excluding Reels[13] , its short-form video format), and updating the video playback interface. Instagram stated that the standalone app would remain operational for the time being.[14][15]

In February 2022, Instagram announced that IGTV would be discontinued in March 2022, electing to focus on video functionality in the main app (including Reels).[15][16]

References

  1. ^ "IGTV on the App Store". Apple App Store. Archived from the original on June 10, 2019. Retrieved July 2, 2018.
  2. ^ "What's the difference between IGTV and IGTV inside Instagram?". Digital Trends. 2018-07-24. Retrieved 2024-11-13.
  3. ^ "How to use Instagram's new IGTV app". South China Morning Post. Archived from the original on 2021-01-15. Retrieved 2018-07-02.
  4. ^ "Kevin Systrom". Forbes. Retrieved February 22, 2025.
  5. ^ "With IGTV, Instagram Takes Aim at YouTube". WIRED. Archived from the original on 2021-02-26. Retrieved 2018-07-02.
  6. ^ "What are the video upload requirements for IGTV? | Instagram Help Center". Instagram Help. Archived from the original on May 17, 2021. Retrieved June 27, 2018.
  7. ^ "Instagram announces IGTV, a standalone app for longer videos". The Verge. Archived from the original on 2021-04-16. Retrieved 2018-06-22.
  8. ^ Rosney, Daniel (20 June 2018). "Instagram now allows 60-minute videos". BBC News. Archived from the original on 17 April 2021. Retrieved 21 June 2018.
  9. ^ "Instagram launches IGTV app for creators, 1-hour video uploads". TechCrunch. Archived from the original on 16 April 2021. Retrieved 21 June 2018.
  10. ^ "What is a Facebook Page?". BigCommerce. Retrieved February 22, 2025.
  11. ^ "IGTV Now Supports Landscape Videos". Instagram. 2019-05-23. Archived from the original on 2019-05-29. Retrieved 2019-05-29.
  12. ^ Constine, Josh (2020-01-18). "Instagram drops IGTV button, but only 1% downloaded the app". TechCrunch. Retrieved 2025-01-11.
  13. ^ "Instagram Reels: Everything You Need to Know". AgoraPulse. Retrieved February 22, 2025.
  14. ^ Perez, Sarah (2021-10-05). "Instagram ditches the IGTV brand, combines everything but Reels into an 'Instagram Video' format". TechCrunch. Retrieved 2025-01-11.
  15. ^ a b "Instagram is shutting down its standalone IGTV app". TechCrunch. 28 February 2022. Archived from the original on 2022-03-10. Retrieved 2022-03-06.
  16. ^ "Instagram reels downloader | IGTV & carousel". 2025-02-25. Archived from the original on 2025-03-24. Retrieved 2025-03-27.
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