Euroflora

In today's world, Euroflora has become a topic of great relevance and interest to a wide variety of people. Both on a personal and professional level, Euroflora has sparked a great debate and a multitude of conflicting opinions. From its origins to its current situation, Euroflora has significantly influenced our lives, impacting various aspects of society. In this article, we will explore in depth the different dimensions and perspectives of Euroflora, analyzing its importance and implications today.

Euroflora
StatusActive
VenueFiera di Genova
Parchi di Nervi
Location(s)Genoa
CountryItaly
Inaugurated1966 (1966)
Next event2025
Attendance280,000 (2018)
>170,000 (2022)[1][2][3]
Organized byGenova Floralies
Comune di Genova
WebsiteEuroflora 2022

Euroflora is an exhibition of flowers and ornamental plants. It represents one of the main events that take place in the Mediterranean and in the world on research to plant hybridization, cut flowers, potted plants, arboriculture, gardening and landscaping. It is organized by Genova Floralies with the support of municipality of Genoa. It is an event recognized by Association Internationale des Producteurs Horticoles (AIPH) and it is part of Association of International Floralies (AIF) founded in 2005 together with the Floralies of Ghent and Nantes.[4]

History

Euroflora takes place every five years (quinquennial), with the first edition in 1966. Among the main themes of the event is biodiversity.

Euroflora was designed inspired by the famous floralie of Ghent, thanks to the ingenious intuition of the President of the Ente Fiera di Genova Carlo Pastorino that involved the Genoese and Ligurian floriculturists in this ambitious project. The authorization for its development was granted on 27 August 1965 by Association Internationale des Producteurs Horticoles (AIPH), through its president Emile Debroise, who inserted it into the vast panorama of its events. Many Italian floriculturists and botanical experts, but also many foreign exhibitors from countries of all world have presented their plants, flowers and trees at the Fiera di Genova, in over 100,000 square meters of covered pavilions, as well as in outdoor areas.[4]

After the 2018 and 2022 editions at Parchi di Nervi, Euroflora returns to its original location, at Fiera di Genova, now part of the Waterfront di Levante, a renovation project of both the Fiera di Genova and all the surrounding areas, created by the architect Renzo Piano.

Fiera di Genova, Pavilion S

Euroflora 1966

Fiera di Genova, Genova, 30 April - 8 May 1966
In this inaugural edition the actress Grace Kelly, Princess of Monaco and Prince Rainier III of Monaco were also attendant.[4]

Euroflora 1971

Fiera di Genova, Genova, 17–25 April 1971

Euroflora 1976

Fiera di Genova, Genova, 24 April - 2 May 1976

Euroflora 1981

Fiera di Genova, Genova, 25 April - 3 May 1981

Euroflora 1986

Fiera di Genova, Genova, 25 April - 4 May 1986
The 1986 edition was the most successful with a total of 730,000 visitors. 250,000 visitors were present at the opening of the exhibition with over 260 exhibitors from 19 countries.
The President of the Italian Republic Sandro Pertini was present at this edition.

Euroflora 1991

Fiera di Genova, Genova, 20–28 April 1991
The President of the Italian Republic Francesco Cossiga was present at this edition.

Euroflora 1996

Fiera di Genova, Genova, 20–28 April 1996
The President of the Italian Republic Oscar Luigi Scalfaro together with his daughter was present at this edition.

Euroflora 2001

Fiera di Genova, Genova, 21 April - 1 May 2001

Euroflora 2006

Fiera di Genova, Genova, 21 April - 1 May 2006

Euroflora 2011

Fiera di Genova, Genova, 21 April - 1 May 2011

Euroflora 2018

Parchi di Nervi, Genova Nervi, 21 April - 6 May 2018

Euroflora 2018[5], took place for the first time in the parks of Nervi, which were reorganized and improved for the event. The installations of plants and flowers were less scenographic and clearly more natural since they were completely outdoors, taking advantage of the extension of the Parks. Moreover, the event was able to take advantage of the Museums of the Parks and the Rose Garden, which was further improved for the event. The event took place with a first week of sun and heat and only a few days of heavy rain, however the event was a great success with the public.[6][7]

The total number of tickets sold was 246.095. The first 5 days of the event held in April were sold out.[8] The estimate of total attendance is 285,000 presences. The number, in addition to tickets sold, takes into account free admissions for children up to 8 years, disabled people and their carers, service passes and accredited journalists. Entrance fees in the Museums: 92,335 total attendance, of which 43,768 to Raccolte Frugone, 32,915 to the Gallery of Modern Art and 15.652 to the Wolfsoniana. The record day was 30 April with 7,581 entries.[9][10]

On 26 April 2018, the Minister of Defense of the Italian Republic, Roberta Pinotti visited the event.[11] On 2 May 2018 The Senator Matteo Salvini, with the Mayor of Genoa, Marco Bucci and the President of the Liguria Region Giovanni Toti, visited the event.[12]

Exhibitors: 250 among floriculturists, florists, floral decorators and designers. Foreign presences from: France, Spain, Taiwan, China, United States together with a representation of the Consular Corps with 56 countries present.

Euroflora 2022

Parchi di Nervi, Genova Nervi, 23 April - 8 May 2022

Euroflora 2022, initially scheduled for 2021, but postponed to 2022[13] due to the persistence of the COVID-19 pandemic. The event was organized at the Parchi di Nervi, also due to the unavailability of the Fiera di Genova, which was undergoing renovation and expansion, included in the Waterfront di Levante project, and due to the success of the previous event at the Parchi di Nervi.[14][15] The event took place from April 23 to May 8, 2022. The attendance was estimated at 300,000. The advance ticket sales were over 100,000.[16]
Euroflora 2022 had the same size if not larger than that of 2018, but it was more scenographic with more installations and artificial fountains with water games were created to amaze visitors. The installations were much appreciated and there was greater integration between the plants inserted for the event and the parks of Nervi. Like the previous edition, it took advantage of the Museums of Nervi and the Rose Garden. On 22 April 2022, the Mayor of Genoa, Marco Bucci and the President of the Liguria Region, Giovanni Toti inaugurated the event together with the Member of the Chamber of Deputies, Edoardo Rixi and other representatives of the Italian institutions.[17]
On 23 April 2022, the Prince Albert II of Monaco visits to Euroflora, together with the Mayor of Genoa, Marco Bucci and the President of the Liguria Region, Giovanni Toti, in memory of the first inaugural visit of the event in 1966 by his parents, the actress Grace Kelly, Princess of Monaco and Prince Rainier III of Monaco.[18]
Unfortunately, the event was conditioned by heavy rains and variable weather that limited the presence of the public. However, the event was much appreciated and considered even more beautiful than the already much appreciated one of 2018.[19]

Euroflora 2025

Parco della Fiera di Genova, Genova, 24 April - 4 May 2025

See also

References

  1. ^ "Genova: inaugurata Euroflora, già venduto un terzo dei biglietti. La guida per visitare al meglio la manifestazione che apre al pubblico domani". ilsecoloxix.it. ilsecoloxix.it. 22 April 2022. Retrieved 22 April 2022.
  2. ^ "Euroflora, folla di visitatori a Nervi. Ventimila ingressi in un giorno, l'assalto ai treni". ilsecoloxix.it. ilsecoloxix.it. 1 May 2022. Retrieved 1 May 2022.
  3. ^ "Euroflora, per il pareggio mancano 70 mila biglietti. Bucci: "Comunque vada sarà un successo"". ilsecoloxix.it/. ilsecoloxix.it/. 4 May 2022. Retrieved 4 May 2022.
  4. ^ a b c "EUROFLORA HISTORY". euroflora.genova.it. euroflora.genova.it. Retrieved 19 June 2020.
  5. ^ "Euroflora 2018". ilsecoloxix.it. ilsecoloxix.it. 6 May 2018. Retrieved 21 April 2025.
  6. ^ "Euroflora, biglietto sostitutivo per chi l'ha vista con la pioggia". ilsecoloxix.it. ilsecoloxix.it. 3 May 2018. Retrieved 21 April 2025.
  7. ^ "Euroflora: domenica da sold out, ancora numeri da record". ilsecoloxix.it. ilsecoloxix.it. 29 April 2018. Retrieved 21 April 2025.
  8. ^ "Euroflora, ancora una giornata sold out". ansa.it. 29 April 2018. Retrieved 29 May 2020.
  9. ^ "Euroflora: domenica da sold out, ancora numeri da record". ilsecoloxix.it. ilsecoloxix.it. 29 April 2018. Retrieved 5 May 2022.
  10. ^ "Euroflora 2018, i numeri del bilancio. Cinque milioni lordi dalla vendita dei biglietti". ilsecoloxix.it. ilsecoloxix.it. 7 May 2018. Retrieved 5 May 2022.
  11. ^ "La ministra Pinotti a Euroflora. "A Nervi è fantastica"". genova.repubblica.it. genova.repubblica.it. 26 April 2018. Retrieved 5 May 2022.
  12. ^ "Euroflora: venduti 232 mila biglietti. E si pensa di far tornare chi l'ha vista con la pioggia". ilsecoloxix.it. ilsecoloxix.it. 2 May 2018. Retrieved 5 May 2022.
  13. ^ "La XII Edizione di Euroflora è stata riprogrammata per il 2022, dal 23 Aprile all'8 Maggio". euroflora.genova.it. Euroflora. Retrieved 21 April 2025.
  14. ^ "Genova, Euroflora slitta al 2022. Confermato il Salone Nautico". ilsecoloxix.it. ilsecoloxix.it. 15 February 2021. Retrieved 15 February 2021.
  15. ^ "Euroflora, nel 2021 da 24/4 al 9/5". ansa.it. Retrieved 29 May 2020.
  16. ^ "Genova: inaugurata Euroflora, già venduto un terzo dei biglietti. La guida per visitare al meglio la manifestazione che apre al pubblico domani". ilsecoloxix.it. ilsecoloxix.it. 22 April 2022. Retrieved 22 April 2022.
  17. ^ "Euroflora, dai giardini esotici alle fontane: la guida per visitare la rassegna internazionale ai parchi di Nervi". genova.repubblica.it. genova.repubblica.it. 22 April 2022. Retrieved 23 April 2022.
  18. ^ "Euroflora apre con la visita di Alberto di Monaco: la prima edizione del 1966 inaugurata dai genitori Ranieri e Grace". ilsecoloxix.it. ilsecoloxix.it. 23 April 2022. Retrieved 5 May 2022.
  19. ^ "Euroflora, tripudio di fiori e piante ai Parchi di Genova Nervi". rainews.it. rainews.it. 23 April 2022. Retrieved 21 April 2025.