In this article, we will explore the impact of Cool S on different aspects of society. From his contributions in the scientific field to his influence on popular culture, Cool S has left his mark in countless fields. Throughout history, Cool S has been the object of debate and admiration, generating conflicting opinions and arousing the curiosity of millions of people around the world. In this sense, it is fascinating to analyze how Cool S has shaped the world we know today, as well as the implications its legacy has for the future. Therefore, this article aims to address the transversal impact that Cool S has had on society, providing a comprehensive vision of its relevance and significance.
Cool S | |
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Type | Textual object |
Writing | Latin script |
Symbols | S |
Created | 20th century |
Classification | Trademarked in the United States |
Culture | Childlore |
The Cool S (), also known as the Universal S, the Stüssy S, the Super S, the Pointy S, and the Graffiti S, is a graffiti sign in popular culture and childlore that is typically doodled on children's notebooks or graffitied on walls. The exact origin of the Cool S is unknown,[1] but it became prevalent around the early 1970s as a part of graffiti culture.[2][3]
The Cool S consists of 14 line segments, forming a stylized, pointed S-shape. It has also been compared to the infinity symbol.[4] The S appears to have depth, where the overlap in the center of the S and the appearance of a potential altitude change at the top and bottom of the S make it look like the S connects back to itself in the same way as the infinity symbol does.[5] The Cool S has no reflection symmetry, but has 2-fold rotational symmetry.
The exact origin of the symbol is unclear;[6] however, it is generally considered to be an artifact of childlore,[7] meaning that it is taught by children to children over the course of generations. Some people have even reported seeing the S as early as the 1960s.[8][9]
Jon Naar's photographs of graffiti in New York City, which were taken in 1973 and published in The Faith of Graffiti in 1974, frequently contain the symbol. Jean-Michel Basquiat's artworks also occasionally feature it, such as in Charles the First, and in Untitled (Olive Oyl) it is labelled "CLASSIC S OF GRAFF".[10]
In July 2020, the S was trademarked in the United States as "The S Thing" by a man who had no involvement in its creation. However, he claimed that he does not intend to sue people for drawing it.[11]
Several unverified claims have been made about the origin of the Cool S. The name "Superman S" comes from a belief that it was a symbol for Superman, whose costume features a stylized S in a diamond shape, but that shape is different. It has been suggested to originate with the band Sacred Reich, but a member of the band denied this.[12] A marketing manager at Suzuki, whose logo was another purported origin of the symbol, denied that its logo ever contained the symbol.[12] It has also been suggested to be associated with the Sureños.[12] According to a prominent former detective, southern Californian gangs usually use "S-13" or "SUR" and "S" would likely not be associated with the Sureños.[12]
The symbol is widely associated with the fashion brand Stussy. However, Emmy Coats (who has worked alongside Shawn Stussy since 1985) has stated that it was not originally a symbol of Stussy's Californian surf company.[13]
The double 'S' markings on the center piece resemble other marks and gestures found in Basquiat's paintings from this time While it became less and less a part of Basquiat's art production, there are continued references to graffiti style in his paintings and works on paper, such as the 'S' symbol.
No, this is not an original Stussy Logo I personally get asked this a lot, but people have been drawing this S long before Stussy was established. People have just assumed it was Stussy and it's sort of spread from there. It's actually quite amusing.