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Clay model seen in Zagato design studio (2009)
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AMC designers with clay model (1961)
In today's world, Clay modeling has become a topic of great importance and interest for people from different backgrounds and cultures. Since its emergence, Clay modeling has caught the attention of numerous experts and enthusiasts, who have dedicated time and effort to exploring its different facets and ramifications. In this article, we will delve into the fascinating world of Clay modeling, exploring its origins, evolution, and its impact on modern society. Along the following lines, we will analyze its relevance in various contexts and its influence on the daily lives of millions of people around the world. Get ready to immerse yourself in the exciting study of Clay modeling!
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Clay modeling (or clay model making) for automobile prototypes was first introduced in the 1930s by automobile designer Harley Earl, head of the General Motors styling studio (known initially as the Art and Color Section, and later as the Design and Styling Department).[1]
Industrial plasticine, or "clay", which is used for this purpose, is a malleable material that can be easily shaped, thus enabling designers to create models to visualize a product. Clay modeling was soon adopted throughout the industry and remains in use today.[citation needed]