In this article, the topic of Castle Lager will be addressed from a broad and detailed perspective, with the aim of offering the reader a complete and updated vision of this topic of interest. Various aspects related to Castle Lager will be analyzed, including its origin, evolution, current impact and possible future perspectives. Likewise, different points of view and opinions from experts on the subject will be presented, in order to provide a comprehensive and enriching vision of Castle Lager. In addition, case studies and concrete examples will be presented that exemplify the relevance and importance of Castle Lager in different contexts. Through this article, we aim to provide the reader with a complete understanding of Castle Lager, so that they can deepen their knowledge and obtain a broad and detailed vision of this interesting topic.
![]() Castle Lager | |
Type | Pale lager |
---|---|
Manufacturer | South African Breweries (AB InBev) |
Country of origin | South Africa |
Introduced | 1895 (under the SAB banner) |
Alcohol by volume | 5% |
Related products | Castle Lite, Castle Milk Stout |
Website | Official website |
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa [citation needed],[1] based on the fact that it is 100% grown and produced in the country.[citation needed]
Castle Lager's origins can be traced to the Johannesburg gold rush of 1886. Charles Glass, founder of the Castle Brewery, began selling beer to the miners after noticing a gap in the market. The new beer soon became popular amongst the prospectors of the gold rush, and in 1889 one of Johannesburg's early newspapers, The Digger's News, declared it "a phenomenal success." In 1895, on the success of Castle Lager, South African Breweries (SAB) was founded, with its head office being the Castle Brewery. Two years later, SAB became the first industrial company to list on the Johannesburg Stock Exchange. Today, Castle Lager is brewed in nine countries and is available in over 40 countries worldwide.[2][3] In 2000 Castle Lager was awarded in the "World's Best Bottled Lager" category at the Brewing Industry International Awards.
In 2002, South African Breweries bought Miller, forming SABMiller. In 2016, Anheuser-Busch InBev acquired SABMiller.
Castle Lager sponsorships have included:
In 1960, South African Breweries and Castle Lager sponsored the Cold Castle National Jazz Festival, held annually for four years.[4][5] Major performers at the festival included The Jazz Epistles, Chris McGregor's Blue Notes, the Jazz Ambassadors, the Jazz Dazzlers, and Philip Tabane's Malombo.[6][7] The 1962 edition of the festival, held at Moroka-Jabavu Stadium outside Johannesburg, represented the first open-air jazz fest on the continent.[7][8]
The album Cold Castle National Jazz Festival 1962 (Gallo Record Company) included the work of key South African jazz artists, including Chris McGregor, Dudu Pukwana, Kippie Moeketsi, and Gideon Nxumalo.[4] In 1963, Chris McGregor formed the Castle Lager Big Band, whose members included Kippie Moeketsi and Dollar Brand, and produced the seminal LP Jazz: The African Sound (Gallo Record Company) with the company's support.[9]