Brand Indicators for Message Identification

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Brand Indicators for Message Identification, or BIMI (/ˈbɪmi/), is a specification allowing for the display of brand logos next to authenticated e-mails.

Design

There are two parts to BIMI: a method for domain owners to publish the location of their indicators, and a means for mail transfer agents (MTAs) to verify the authenticity of the indicator.

To implement BIMI, companies need a valid DMARC DNS record with a policy of either quarantine or reject, an exact square logo for the brand in SVG Tiny P/S format, and a DNS TXT record for the domain indicating the URI location of the SVG file. The only supported transport for the SVG URI is HTTPS. The BIMI DNS record is in the following format:

default._bimi TXT "v=BIMI1; l=https://example.com/image.svg; a=https://example.com/image/certificate.pem"

Additionally, services such as Gmail require that a Verified Mark Certificate (VMC) be acquired and presented with the TXT record in order for the brand logo to be displayed in the inbox. These factors alone will not guarantee a BIMI logo will be displayed as heuristics (like spam and spoofing) and reputation will be a key part in BIMI validity.

To query the value of the default._bimi TXT record for a given domain, one can use the Dig command-line tool. For example, the following command will query the TXT record for the example.com domain: dig +short default._bimi.example.com TXT.

Implementations

A working group of several companies named "BIMI Group" has formed to develop and support standardization of BIMI in IETF.

As of June 2023 the following e-mail services have implemented support for BIMI:

Email clients supporting BIMI
Client Requires VMC Notes
AOL Mail Unknown
Apple Mail Yes
Fastmail No
Gmail Yes
La Poste No Domains without VMCs must be submitted and manually verified by La Poste.
Yahoo! Mail No Only for bulk emails from high reputation domains.

History

The BIMI Working Group was founded in 2019.

Contributors

The contributors of BIMI specifications, called the BIMI Group, also called Authindicators Working Group, include:

References

  1. ^ a b "Brand Indicators for Message Identification (BIMI) Draft". Internet Engineering Task Force. IETF Trust. Retrieved 5 May 2023.
  2. ^ "BIMI Up, Scotty! A look at Brand Indicators for Message Identification (BIMI) Adoption with R and the Alexa Top 1m". Security Boulevard. 2020-02-21. Retrieved 2021-02-08.
  3. ^ "Implementation Guide". BIMI Group. Retrieved 9 February 2021.
  4. ^ "Get your Verified Mark Certificate (VMC) - Google Workspace Admin Help". support.google.com. Retrieved 2023-01-25.
  5. ^ Group, BIMI (2021-09-10). "VMCs Aren't a Golden Ticket for BIMI Logo Display". BIMI Group. Retrieved 2023-01-25.
  6. ^ "BIMI Working Group". BIMI Group. BIMI Group. Retrieved 8 February 2021.
  7. ^ "Google's Gmail Is Getting Support For A New Email Feature That Allows Brands To Display Their Logos In The Avatar Slot". Retrieved 2021-02-08.
  8. ^ "BIMI Support by Mailbox Provider". BIMI Group. Retrieved 2023-06-09.
  9. ^ "BIMI support in AOL Mail". AOL Help. Retrieved 2023-06-09.
  10. ^ "Prepare your email server for BIMI support in Apple Mail". Apple Developer. Retrieved 2023-06-09.
  11. ^ "BIMI Rolling Out to All Apple Inboxes in Fall 2022". BIMI Group. Retrieved 2023-06-09.
  12. ^ "Using BIMI in Fastmail". Fastmail Help Center. Retrieved 2023-06-09.
  13. ^ "BIMI for Non-Trademarked Logos". BIMI Group. Retrieved 2023-06-09.
  14. ^ "Advancing email security for Gmail and beyond with BIMI". Google Workspace Blog. Retrieved 2023-06-09.
  15. ^ "Add a brand logo to outgoing email with BIMI". Google Workspace Help. Retrieved 2023-06-09.
  16. ^ a b "La Poste Announces Support for BIMI". BIMI Group. Retrieved 2023-06-09.
  17. ^ a b "BIMI, Mail". Yahoo Developer Network. Retrieved 2023-06-09.
  18. ^ https://www.linkedin.com/company/authindicators-working-group
  19. ^ https://www.linkedin.com/company/authindicators-working-group
  20. ^ https://bimigroup.org/google-joins-authindicators-working-group-and-commits-to-bimi-pilot/